Mar 26, 2011

⊹⊱✿News✿⊰⊹ Gisele Bundchen H&M ads too sexy for Dubai; Photos altered to cover up model's cleavage, shoulders

⊹⊱nydailynews.com⊰⊹

Gisele Bundchen H&M ads too sexy for Dubai;
Photos altered to cover up model's cleavage, shoulders
By Lindsay Goldwert

Gisele Bündchen's bare arms and décolletage were deemed too steamy for Dubai,
United Aarb Emirates.
The model's ads for clothier H&M's spring/summer 2011 campaign
were digitally altered to cover up some of the Brazilian beauty's inflammatory flesh,
the Daily Mail reported.

In two of the ads, white "camisoles" were Photoshopped to disguise Bündchen's cleavage.
In another, a set of short sleeves was added to cover up her shoulders.
The ads were deemed too sexy for Muslim consumers,
who prefer women to dress more modestly.

"Perhaps some changes were made to better align the campaign with the
sensibilities of the GCC [Gulf Cooperation Council, whose membership is Oman, Kuwait,
Bahrain, United Arab Emirates, Qatar and Saudi Arabia] market,"
according to the fashion site La Moda Dubai.




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